Florist Woodside Park Privacy Policy

Introduction

At Florist Woodside Park, we prioritize your privacy and are committed to ensuring your personal data is protected and handled transparently, securely, and in full compliance with the General Data Protection Regulation (GDPR). This Privacy Policy applies to all customers placing orders with Florist Woodside Park from Woodside Park and the surrounding districts. We encourage you to read this policy thoroughly so you understand how and why we collect, use, store, and process your information.

Data We Collect

We collect only the personal data necessary to provide you with our products and services efficiently. This may include, but is not limited to:

  • Identity Data: Full name, title.
  • Contact Data: Address, delivery address (if different), telephone number, and any other contact details provided for order fulfillment.
  • Order Details: Product choices, delivery date and instructions, messages for recipients, and payment information (handled securely via payment processors).
  • Communication Data: Information you provide via phone, in-person, or when you contact us to make inquiries, place orders, or request information about our services.
  • Technical Data: Device IP address, browser type, and pages visited on our website (if applicable), collected through website analytics to improve our services.

We do not intentionally collect data from children under the age of 16. If we become aware that we have collected such data, we will take immediate steps to delete it.

Lawful Basis for Processing Your Data

Florist Woodside Park processes your personal data on the following lawful bases as set out by the GDPR:

  • Contractual Necessity: Most processing is necessary for the performance of the contract between you and Florist Woodside Park—in other words, to process, fulfill, and deliver your floral orders as requested.
  • Legal Obligation: Certain data is retained and processed to comply with legal obligations, such as tax, accounting, or regulatory requirements.
  • Legitimate Interests: We may use your data to improve our services and ensure a smooth ordering process, provided this does not override your rights or interests.
  • Consent: If we ever use your data for marketing or promotional purposes, we will seek your explicit consent and you will always be able to withdraw it at any time.

How We Use Your Data

Your personal information is used strictly for purposes limited to:

  • Processing and delivering your florist orders
  • Contacting you to update or confirm your order details
  • Arranging alternative delivery options if necessary
  • Responding to your inquiries or customer service requests
  • Meeting legal and regulatory obligations
  • Improving our products and services by analyzing usage and feedback (in anonymized or aggregated form)

We do not sell or rent your personal data to any third parties.

Data Retention

Your personal data is only retained for as long as necessary to fulfill the purposes it was collected for, including the requirements to satisfy any legal, accounting, or reporting obligations. In general, this means:

  • Order-related data is retained for up to six years to comply with tax and contractual record-keeping obligations.
  • Contact and communication data are kept for as long as required to handle your orders and any subsequent queries, usually not exceeding two years after the last interaction unless longer retention is required by law.
  • Analytical and website data are kept in an anonymized form not linked to your identity and are used to improve our services.

After the retention period, your data will be securely deleted or anonymized.

Processors and Data Sharing

Florist Woodside Park may share your personal data with trusted service providers ("processors") strictly as necessary to fulfill your orders and operate our business. These processors include:

  • Payment processing companies, for secure payment of your orders
  • IT and website support providers, for secure management and maintenance of our ordering system
  • Delivery or courier services, to transport floral arrangements to recipients
  • Accountancy or legal professionals, only as required for compliance with applicable law

All processors engaged by us are contractually obligated to handle your data in accordance with GDPR, using secure methods and never using your data for their own purposes. We do not transfer your personal information outside of the United Kingdom or European Economic Area unless adequate protection is ensured.

Your Rights Under GDPR

As an individual whose personal data we process, you have the following rights:

  • Right to Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You may request that we correct any inaccuracies in your personal data.
  • Right to Erasure: In certain circumstances, you may request that we delete your data, for example, where it is no longer necessary for us to retain it.
  • Right to Restrict Processing: You may request the restriction or suspension of our processing of your data.
  • Right to Data Portability: You may request that we provide your information in an accessible format so that you may transfer it to another provider.
  • Right to Object: You may object to processing based on legitimate interests or for direct marketing (if conducted) at any time.
  • Right to Withdraw Consent: Where we rely on your consent (for example, for marketing), you can withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any rights, you can contact us using the methods outlined on our website or in our shop. We will respond to any valid request within one month and always seek to resolve your concerns. If you believe we have not complied with data protection law, you may contact your local data protection authority to lodge a complaint.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the law, our data processing practices, or the features of our services. Any changes will be communicated clearly through this page. We encourage you to check this page regularly to ensure you are informed of any updates.

Contacting Florist Woodside Park

If you have questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact us using the details provided on our website or visit us in-store. Your privacy matters to us and we will do our best to assist you promptly.